In a World Full of Muslin Shirts, Why Did We Choose Muslin Tees?
Muslin isn’t new. In fact, it’s one of the oldest known fabrics — lightweight, breathable, and skin-friendly. So when we decided to launch MusHaves, people often asked:
“Why muslin again? Isn’t everyone doing it?”
The answer is simple: not like we are.
And not as a shirt — but as a T-shirt. Here's why:
👕 Because You Don’t Live in Shirts
You wear shirts for meetings. For special dinners. For photos.
But when you’re lounging, working, stepping out for groceries, or traveling,
you reach for one thing: a tee.
🔹 87% of Indian millennials say T-shirts are their go-to everyday clothing
🔹 72% prefer breathable, relaxed-fit tees in summer and monsoon
(Source: Flipkart & Mintel 2023 consumer fashion survey)
💡 The Problem With the Muslin Hype
Today, the word “muslin” is everywhere — slapped on tags, marketed in reels, and labeled "natural." But not all muslin is equal. Many brands use blends, bleach the softness away, or add synthetic fibers to cut costs. The result?
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Tees that feel soft at first but stiffen over time
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Fabrics that claim “organic” but trap heat
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Clothing that forgets its purpose: comfort + sustainability
🌿 What We’re Really Selling: Skin Peace
We didn’t choose muslin for marketing. We chose it for you — the person who:
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Breaks into rashes every summer
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Dreads humid monsoons
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Wants their clothes to breathe, not cling
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Is tired of polyester pretending to be cotton
Our 100% muslin cotton tees are:
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🧵 Loose-fitted, not body-hugging
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💨 2x more breathable than regular cotton tees
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☁️ Double gauze woven, soft inside & out
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🚫 No polyester. No microplastics. No lies.
✅ The MusHaves Difference
It’s not about following a trend.
It’s about fixing what the trend got wrong.
We focus on:
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✂️ Relaxed fits that feel natural on your skin
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🌏 Sustainable fabrics that don't cost the earth
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🪡 Stitch quality that actually lasts wash after wash
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🧵 Ethical production without shortcuts
👣 Final Word
You wear shirts to look good.
You wear T-shirts to feel good.
In a world full of muslin shirts, MusHaves chose to create the most breathable, honest, and skin-safe tee you’ll ever wear.
We didn’t just ride the muslin wave — we refined it.
